The Last Good Day On The Internet
Finding Hope And Humanity In a Superhuman World
Mark Little
Do you remember when the internet felt like a shared playground? When strangers around the world connected over the colour of a dress?The Last Good Day on the Internet sees former foreign correspondent and tech entrepreneur Mark Little take us back to a time when the web was a place of community, curiosity and potential.Until it wasn't.Having spent nearly two decades at the hea...
Synopsis
Do you remember when the internet felt like a shared playground? When strangers around the world connected over the colour of a dress?
The Last Good Day on the Internet sees former foreign correspondent and tech entrepreneur Mark Little take us back to a time when the web was a place of community, curiosity and potential.
Until it wasn't.
Having spent nearly two decades at the heart of the digital revolution -- leaving RTÉ to found two successful start-ups, Storyful and Kinzen, and working for Twitter and Spotify -- Little is one of the few who has witnessed the internet's transformation from the inside.
Here, he offers an unflinching insider account of the web's rise, charting its most powerful innovations and its most damaging failures. He traces the explosive growth of the attention economy -- fuelled by Silicon Valley's relentless pursuit of scale and profit -- and exposes the harm this has wrought: toxic algorithms, and the spread of hate and misinformation, before turning to the accelerating impact of AI on our lives.
Then he asks a question: what if we could take the internet back?
From reclaiming control of our feeds to rediscovering authentic online communities, The Last Good Day on the Internet explores both the promise and the risks of superhuman technology -- and how we might reclaim our agency to build a more hopeful and empowering digital future.
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