
- Publisher:
- PENGUIN
- Year of publication:
- 2004
- ISBN:
- 978-0-07-710708-6
- Pages:
- 942
PRINCIPLES AND PRACTICE OF MARKETING
DAVID JOBBER
Contains introductory marketing modules at undergraduate or MBA level. This book covers topics led by contemporary practice and informed by research. It offers lecturers and students a range of cases, vignettes and adverts, a variety of Internet exercises, ethical dilemmas and chapter reviews, and a package of extra resources online.