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PRINCIPLES AND PRACTICE OF MARKETING

PRINCIPLES AND PRACTICE OF MARKETING

DAVID JOBBER

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Publisher:
PENGUIN
Year of publication:
2004
ISBN:
978-0-07-710708-6
Pages:
942
4,95 €
IVA included
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Contains introductory marketing modules at undergraduate or MBA level. This book covers topics led by contemporary practice and informed by research. It offers lecturers and students a range of cases, vignettes and adverts, a variety of Internet exercises, ethical dilemmas and chapter reviews, and a package of extra resources online.

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